Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This steep decline in web traffic is an indicator of just how important the first page of Google is. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. Not only does being on the first page of Google drastically increase traffic to your website not being on the first page of Google has a huge disadvantage. Don’t forget that it often takes several engagements with a business before a person converts into a customer, so interactions with your website are important. While a search engine results page itself can sometimes supply all the information a person needs, there are still a number of queries for which people will inevitably click through to a website. Snippets and answer boxes can only provide so much information. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google’s search engine results page alone enables consumers to learn about, compare, and engage with your business before even clicking on your result.Ī People Also Ask section. Increase engagementĪccording to Adweek, 81% of shoppers conduct online research before buying, and Google is the go-to for this.
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Want to see what SEO keywords people are searching for in your niche? Try our Free Keyword Tool! 3. These people are the most likely to convert into leads and customers for your business. By doing so, you get discovered by consumers that are searching online with the intent to buy or engage. Your goal is to get on the first page for queries that your ideal customers are performing. Now what if you had to choose between the main street of a diverse town or a town of ideal customers? There are as many Google first pages as search queries out there.
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The more familiar consumers are with your brand, the more receptive they will be to conversion activities. The more people that see your website, the greater your brand awareness. With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course. Let’s say you have a brick and mortar location. It’s important to understand the different goals that getting a top ranking on Google can help your business to achieve. How strong is your website and online presence? Find out in 90 seconds with the free LOCALiQ Grader! How does first-page ranking benefit your business? The closer to the top you can get your website to appear on Google, the better your search presence and brand authority.
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Top position traffic shareĪnother study found that the top result on Google captures 33% of search traffic. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate both fall off precipitously as one works their way down the search results.Įarning a top spot on Google could lead to getting featured in a featured snippet, granting your business immediate exposure and increasing your credibility. Google’s search results are getting more robust- with Knowledge Panels, answer boxes, expandable related questions, local results, and more. Why the first page of Google is important It's abundantly clear that the first page of Google is a worthwhile (if not essential) goal for any business, but let's first go over its specific benefits, as this can help you prioritize within your business's strategy. Regularly updating and maintaining your Google listing.Creating content for humans, not Google.Adding keywords to specific places on your website.I will first cover the importance of the first page of Google and then get into the tactics, which include: In this post I'm going to cover several tangible actions you can take to help your business rise to the top of the first page, using two free strategies: website optimization and listing optimization.